The real estate market is undergoing significant changes, especially in the apartment rental sector. As living needs become more and more diverse, investors need to grasp new trends to optimize profits and increase competitiveness. Below are 5 apartment rental trends in 2025 that you cannot miss if you are planning to invest in the apartment rental market in the near future!
How is the apartment rental trend in 2025 taking place in the Hanoi market in particular?
Entering 2025, the apartment rental market is undergoing significant changes, reflecting the shift in housing demand and real estate investment strategies. Factors such as escalating housing prices, limited supply, and the trend of flexibility in choosing where to live have pushed the rental apartment segment to a new level.
Apartment rental is gradually becoming a model that many investors pay attention to.
General trend: High rental demand, rising rental prices
- The shift from buying to renting: With real estate prices becoming increasingly “out of reach”, especially in large cities, many people are forced to choose to rent instead of buy. This is most evident among young customers who do not have stable finances or want more flexibility in changing their accommodation. Apartment rental prices continue to increase: In Ho Chi Minh City, apartment rental prices have recorded an increase of 10-15%, reflecting the imbalance between supply and demand. The supply of new apartments is scarce, while rental demand is increasing from young workers, foreign experts and those looking for medium-term housing solutions.
Hanoi Market: Hot Spot for Rental Investment
- The boom in apartment rental investment: As land funds in central districts are increasingly depleted, investors are shifting strongly to the rental apartment segment. The profit margin from rental activities in Hanoi is considered higher than savings or other financial investment channels, attracting great attention from individual and institutional investors. Apartment prices are skyrocketing, boosting rental demand: If in the period of 2022-2023, the price of mid-range apartments fluctuated around 35-40 million VND/m², then in 2024, this price has jumped to 65-70 million VND/m². The escalation in apartment prices has caused many people to give up the idea of buying a house and switch to long-term rental.
The year 2025 will witness a major change in the apartment rental market, with strong rental demand, rising rental prices and an increasingly clear shift in investment into this segment. These changes will not only reshape the way people choose where to live but also significantly impact future real estate investment strategies.
Top 5 apartment rental trends in 2025
1. Smart Apartment rental trend
As technology advances, the demand for smart apartments is increasing. Devices such as lighting control systems, smart door locks, security sensors and automatic air conditioning help improve the living experience and save energy.
Technology Redefines Apartment Rentals
- Smart lighting system: Tenants can easily adjust the brightness and color of the lights via phone application or voice command, helping to save energy and create a suitable living space according to their needs.
- Smart door lock: Allows homeowners to grant remote access, providing better security control, especially useful in short-term rental apartment models (Airbnb, homestay).
- Security sensors and AI cameras: Detect unusual movements, send alerts to homeowners’ or residents’ phones, helping to enhance apartment safety.
- Automatic air conditioning & ventilation system: Automatically adjusts temperature to suit user habits, helping to save electricity and create a more comfortable living environment.
Advantages of renting smart apartments
Integrating technology into rental properties brings many benefits not only to landlords but also to tenants:
- Convenience & modernity: Tenants can control all devices with just one touch on their smartphone or by voice command, creating a classy lifestyle.
- Absolute safety: AI camera system, motion sensor, smart fire alarm help improve the security level of the apartment, especially suitable for people living alone.
- Save energy & operating costs: Devices such as air conditioners and smart lights can automatically adjust to reduce power consumption, helping to save living costs for tenants.
Along with the development of AI, smart home apartment rental is receiving much attention and interest from many investors.
Smart apartment rental options
Not everyone has a need to rent a smart apartment, but some special customer groups show strong interest in this type:
- Young people, modern office workers: People with dynamic lifestyles, who love convenience and applying technology to daily life.
- Remote workers (WFH): Smarthome systems help them optimize their home workspace, from lighting, temperature to information security.
- Remote workers (WFH): Smarthome systems help them optimize their home workspace, from lighting, temperature to information security.
Investment Opportunity: Turn Smart Apartments into Competitive Advantage
With the increasing demand, investing in smart apartments is becoming an optimal strategy to help increase the value of rental real estate. Some suggestions to increase profits from this model:
- Install a smart home system from the beginning: If you are renting an apartment, investing in a smart home system from the beginning will help attract high-end tenants and easily increase the rent.
- Customize by customer segment: For the mid-range apartment rental segment, it may only be necessary to install some basic equipment such as smart door locks and security sensors. For high-end apartments, it is possible to invest in a comprehensive smarthome system.
- Promote smart apartments as a point of difference: When posting an apartment for rent, it is necessary to emphasize smart features to attract potential customers, giving the apartment a competitive advantage over traditional apartments. Renting high-end serviced apartments – Targeting foreign customers
2. High-end serviced apartments for rent – Targeting foreign customers
This trend is growing strongly due to the increasing number of foreign experts and long-term tourists. Renting serviced apartments with full facilities such as cleaning, laundry, 24/7 security, gym, swimming pool… will be the perfect choice for foreign customers who want to stay long-term.
Renting high-end serviced apartments is very suitable in urban areas, big cities
suitable for foreign guests, high-income guests who want to stay for a long time
Advantages of renting luxury serviced apartments
- Attractive profits: Thanks to higher rental prices compared to normal apartments, investors renting out high-end serviced apartments can achieve good and stable profit margins.
- Potential and long-term customer file: The main tenants are foreigners, experts, and businessmen who come to work in Vietnam for a long time, helping to minimize the risk of apartment vacancy.
>> With a system of apartments spread across Tay Ho district, Na Land Apartment’s apartments are always an ideal stopover for foreign tourists on business trips, settling down or traveling in Hanoi capital.
The main target customers that investors renting luxury apartments can target are:
- Foreign experts: People working in multinational corporations, industrial zones or foreign investment projects.
- Businessmen, senior managers: Need a comfortable living space and professional services to ensure work performance.
- Long-term travelers: People looking for a more upscale stay experience than a traditional hotel but still have flexibility and privacy.
Effective investment suggestions for investors who want to rent out high-end serviced apartments
Investing in the high-end serviced apartment segment with high rental prices requires a clear and effective strategy to ensure sustainable profits. To optimize business operations and increase investment performance, investors can refer to some important suggestions below.
When renting out high-end serviced apartments, investors should focus on the area and amenities that the apartment brings to customers.
- Choose a prime location: Prioritize investment in downtown areas, near offices, commercial buildings, industrial parks or areas with a large population of foreign experts.
- Optimize utilities and services: Provide high-class furniture, ensure modern living standards, build a full utility system to attract long-term tenants.
- Professional management: Cooperate with professional management and operation units to ensure service quality, increase apartment value and maintain high occupancy rate.
3. Short-term apartment rental via Airbnb
In recent years, many tourists and businessmen tend to choose short-term apartment rentals instead of staying at traditional hotels. This form of accommodation provides privacy, a comfortable feeling like at home and often has a more competitive price compared to hotels in the same segment.
Advantages of investing in short-term rental apartments on Airbnb
- Optimizing revenue: Compared to long-term rentals, the Airbnb apartment rental model allows investors to flexibly adjust rental prices according to peak seasons, special events or market demand, thereby maximizing profits.
- Flexible operation: Homeowners can manage their booking schedules, choose available times to use the apartment for personal purposes, or rent the apartment flexibly by day, week or month without being bound by a long-term contract.
- Flexible operation: Homeowners can manage their booking schedules, choose available times to use the apartment for personal purposes, or rent the apartment flexibly by day, week or month without being bound by a long-term contract.
Renting apartments on Airbnb is becoming a popular choice for many investors.
Main customer target
- Domestic and international travelers: People looking for unique, convenient, comfortable accommodation experiences at reasonable prices compared to hotels.
- Business travelers: Business people and professionals who frequently travel between cities and need a convenient workspace during short-term stays.
- Freelancers, digital nomads: Remote workers who need flexible accommodation that combines living and working space effectively.
Investment tips to optimize business performance on Airbnb
To be able to rent out Airbnb apartments effectively and stably, investors can refer to a few notes below.
- To be able to rent out Airbnb apartments effectively and stably, investors can refer to a few notes below.
- Professional photography: Beautiful, creative images help your apartment stand out on the Airbnb platform, attracting the attention of potential customers.
- Optimize Airbnb SEO: Write compelling apartment descriptions, use relevant keywords, update information fully, and respond quickly to increase your Airbnb ranking.
- Ensure service quality: Professional apartment management, clean hygiene, quick customer support to create a good experience, thereby improving reviews and attracting more bookings.
Important Legal Note
Before launching an Airbnb rental business, investors should carefully check the legal regulations in the area where they operate. Some cities have specific policies regarding short-term rentals, require permits, or limit the number of days rented. Complying with these regulations will help avoid legal risks and ensure a sustainable business.
> Renting Airbnb apartments near West Lake, Na Land Apartment’s apartments have attracted a large number of tourists, business guests or those in need of long-term accommodation, bringing a stable number of guests every year.
4. Green Living Trend – Renting environmentally friendly apartments
Tenants are increasingly interested in green, energy-efficient living spaces. Apartments that use recycled materials, solar energy systems, hanging gardens, and open spaces are gaining popularity.
Advantages of investing in green apartment rentals
- Attracting environmentally conscious tenants: The trend of green living is increasingly popular, especially among young people and those interested in sustainable development. An apartment designed according to green criteria will become their priority choice.
- Increase apartment value in the long term: Applying energy-saving solutions and optimizing green space not only helps reduce living costs but also increases real estate value over time, especially in the context of a market that increasingly emphasizes sustainability.
Along with the green living trend, customers love apartments with cool, fresh green space, in harmony with nature.
Customers who want to rent green apartments
- Young people with modern lifestyles: People who are interested in sustainable living trends, like green spaces and seek a healthy living environment.
- Young families: Young couples want a safe and comfortable living space that helps their children grow up in a clean, less polluted environment.
- People who care about the environment: Including professionals, office workers, freelancers, businessmen… These people are willing to pay more for a living space that meets green and energy-saving criteria.
Investment suggestions to optimize green apartment rental
- Renovate space with green trees: Arrange indoor plants, use environmentally friendly interior materials such as recycled wood, natural stone to create a feeling of closeness to nature.
- Apply energy-saving equipment: Install LED lights, electronic equipment with energy-saving certification (Energy Star), use automatic light and water sensor systems to reduce resource waste.
- Use water-saving solutions: Equip faucets with water-saving technology, install dual-flush toilets and rainwater collection systems for watering plants, helping to optimize water use.
- Design space to take advantage of natural light: Use large windows and thin curtains to maximize natural light, reducing the need for electricity during the day.
- Integrate renewable energy systems: If possible, invest in solar panels to reduce long-term electricity costs and increase the value of the apartment.
5. Co-living and group rental model
Co-living is a shared living model that helps optimize rental costs, especially popular among young people and remote workers. This form encourages connections between tenants and creates a comfortable living space at a reasonable cost.
Advantages of investing in apartment rentals according to the Co-living model
- High demand, easy to exploit tenants: Students, young people who have just started working and freelancers tend to choose shared apartment models to save costs while still having full amenities. Thanks to that, the apartment occupancy rate is always high.
- Easy to optimize rental capacity: Designing space according to a shared model helps to maximize usable area, allowing many tenants to share costs, helping to increase profits for investors.
Customers who want to rent Co-living model apartments
- Students: A group of people with high demand for housing at reasonable prices, wanting a comfortable living space but still within the allowed budget.
- Newcomers: Young office workers, people moving to the city to start a career, need a place to live that is affordable but still has modern living space.
- Freelancers and digital nomads: Remote workers often look for living spaces that include built-in coworking areas, making it easy to get work done without the added expense of a coworking space.
When renting an apartment with a co-living model, investors should focus more on the common living space area.
Investment tips to optimize apartment rental with common space
- Design spacious common spaces: Prioritize the arrangement of common living areas such as living rooms, dining rooms or entertainment areas to create connections between tenants, enhancing the living experience.
- Providing common utility services:
- Shared kitchen: Fully equipped with modern cooking equipment, ensuring clean space, helping tenants save on food costs.
- Coworking area: Create a quiet workspace with comfortable tables and chairs, strong Wi-Fi connection, meeting the needs of freelancers and remote workers.
- Shared laundry area: Integrated washing machine and dryer help tenants save time and living expenses.
- Flexible lease terms: Offer short-term or long-term lease options to suit diverse customer needs.
- Ensure a safe and civilized living environment: Establish clear rules, install security systems and surveillance cameras to create a healthy and trustworthy living space.
What should investors do to anticipate the apartment rental trend in 2025?
In the context of the constantly changing real estate rental market, investors need to have a flexible strategy to maintain a competitive advantage and maximize profits.
To have an effective apartment rental plan and maximize profits, investors need to grasp the trends and have a clear, flexible strategy
Below are important factors to help optimize business operations and increase investment efficiency for apartment rentals in 2025:
- Stay up to date with new trends to avoid being left behind: The apartment rental market is constantly changing according to customer needs, technology and legal policies. Keeping up with new trends such as smart apartments, green living spaces, or short-term rental services will help investors make timely and effective decisions.
Choose an investment model that suits market demand: Not all rental apartment models are suitable for all areas. Investors need to carefully research local customer needs to choose a suitable model, from high-end serviced apartments, shared space apartments to Airbnb or co-living models.
- Focus on customer experience to increase occupancy rates: Ensuring that your rental apartments have modern design, full amenities, and high-quality services will help improve the tenant experience. Factors such as good customer care, quick response, and comfortable living space will help increase positive reviews and retain long-term guests.
- Optimize operating and legal costs to ensure profits: Strictly control maintenance, service, personnel and operating costs to maintain stable profits. At the same time, understand the legal regulations on leasing in the operating area to avoid unnecessary risks, ensuring legal and sustainable business operations.
By combining the above strategies, investors can build an effective apartment rental model that is in line with market trends and creates a stable source of income in the long term and optimizes profits in 2025.
If you are looking for an apartment rental investment solution, apply these trends immediately to get ahead of the market!
